Shopping Cart

Your cart is empty

Continue Shopping

Selfridges lead on equality in beauty with launch of Afrocenchix haircare line to meet diverse needs

Iconic retailer Selfridges have partnered with Afrocenchix to stock safe, effective & ethical haircare specifically formulated for afro and curly hair. The Afrocenchix line is certified vegan, a move that will encourage younger shoppers to visit the British giant.