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About Afrocenchix


At Afrocenchix we believe the little things in life should be simple. We blend natural and organic ingredients with expertise to make hair care as simple as possible. Supporting Britain is important to us so we work with UK scientists and chemists to formulate high quality products, we manufacture in the UK and support British suppliers. Our products are never tested on animals, our raw materials are ethically sourced and we use environmentally friendly preservatives.

Rachael is allergic to everything, so we are careful to make sure our products are free from common allergens including parfum and other artificial fragrances. Joycelyn has a sensitive nose, so we ensure that our products smell delicious.

The Afrocenchix co-founders create every product themselves and use the products themselves, as do their families. Because of this you can trust that each bottle is filled with goodness and will do exactly what it says.

We believe taking care of the environment is just as important as taking care of your hair, so our packaging is 100% recyclable and we use organic ingredients wherever possible. We believe encouraging sustainability means farmers should be paid fairly and ingredients should be sourced ethically so we support Fairtrade*.

After years of rejection from wholesalers saying black women's needs are "niche" it was great to be voted BBFA BEST NATURAL HAIR BRAND 2018 & to be the first product for afro hair in Whole Foods UK. In 2018 we raised funding from Angel investors and funds from our WeWork Global Creator Award and Backstage Capital were added to the round in 2019.

Running our award winning business in line with our principles helps us to deliver top quality, guilt free products that work for your hair without fuss. We believe the little things in life should be simple, because it’s the little things in life that make a big difference.

*Our raw shea butter has been certified organic by the Soil Association and certified Fairtrade by the Fairtrade labelling organisation. We are working on more Fairtrade and organic goodies as you read this!

How it all started...

Afrocenchix began when we (Joycelyn and Rachael) met at university. We shared our frustration from having tried countless products which claimed to be great for afro hair but just didn’t work. We discussed the problem that many high street favourites contain nasty chemicals to increase shelf life, smell ‘nice’ and keep costs as low as possible. Our endless quest to finding the perfect healthy products finally ended when we decided to start creating our own. We wanted to make sure that what we made was kind to people and planet. Rachael was especially keen on creating products which were gentle enough for children as her eczema is easily provoked by her numerous allergies.

In 2009 we researched and produced our first hair oil. We soon learnt we were not alone in our frustrations as our small batch of oil quickly ran out when we took them to a small community fair in Neasden! From this point we set out on a mission to share what we had learnt about healthy hair care practices using natural products. In 2010, we won an award for ‘Ethical and Sustainable Business Innovation’ from the  University of Birmingham which encouraged us to take the idea more seriously.

Rachael studied for a year at the Institute of Trichologists and we expanded our range to include more carefully researched products. Demand grew and we began to sell in shops, then in 2015, we won the Bright Ideas Award from UCL in London which helped our business expand in new directions.

Afrocenchix is now based in London and develops expertly researched and carefully created products in partnership with formulations and cosmetics scientists. From our Birmingham beginnings we have now gone worldwide. Afrocenchix products have been loved by customers from as far afield as India, Canada and Ghana. We are also proud to be the first British brand specifically for afro hair available in a major retailer now we have partnered with Whole Foods Market!  In 2018 we were voted BBFA BEST NATURAL HAIR BRAND 2018, raised funding from Angel investors and saw funds from our WeWork Global Creator Award and Backstage Capital added to the round in early 2019. We're currently growing our team and working hard to solve your afro and curly hair problems and make natural simple.