


Reuben Collins x Afrocenchix:
Vegan Haircare
Reuben Collins—Love Island star and self-care advocate—partners with Afrocenchix to promote 100% vegan, cruelty-free haircare for textured hair. Explore his routine, tips, and why vegan grooming matters.
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for 15% off your first order
The Vegan Haircare Revolution
Why Reuben chooses vegan products for his Afro-textured hair. What we put on our bodies matters. Choosing vegan products like Afrocenchix isn’t just about clean ingredients — it’s about caring for our curls and the planet. No sulphates, no silicones, just real results.

Don't miss out: CHIXXCHAT IG LIVE - COMING SOON!
Join me LIVE with @afrocenchix to talk all things curls, conscious grooming, and what self-care really means. 7.30pm Tuesday 27th May I’m so excited to be chatting with Kibibe from Afrocenchix . We’re diving into why vegan haircare matters and how it’s changed the game for me. Let’s get into it!
Get Ready with Reuben

Follow Reuben’s Curl Journey
Want more vegan haircare tips + behind-the-scenes? Follow Reuben (@reubencollins_) as he teams up with Afrocenchix for the ultimate curl transformation!