


Reuben Collins x Afrocenchix:
Vegan Haircare
Reuben Collins—Love Island star and self-care advocate—partners with Afrocenchix to promote 100% vegan, cruelty-free haircare for textured hair. Explore his routine, tips, and why vegan grooming matters.
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for 15% off your first order
The Vegan Haircare Revolution
Why Reuben chooses vegan products for his Afro-textured hair. What we put on our bodies matters. Choosing vegan products like Afrocenchix isn’t just about clean ingredients — it’s about caring for our curls and the planet. No sulphates, no silicones, just real results.

Don't miss out: CHIXXCHAT IG LIVE - COMING SOON!
Join me LIVE with @afrocenchix to talk all things curls, conscious grooming, and what self-care really means. I’m so excited to be chatting with Kibibe from Afrocenchix . We’re diving into why vegan haircare matters and how it’s changed the game for me. Stay tuned to the @afrocenchix Instagram page for date/time coming soon!
Get Ready with Reuben

Follow Reuben’s Curl Journey
Want more vegan haircare tips + behind-the-scenes? Follow Reuben (@reubencollins_) as he teams up with Afrocenchix for the ultimate curl transformation!