My Hair Journey guides users along their hair journey by providing simple custom routines, enabling them to track wash days and document their progress. Through the app, users will also have access to free expert content and will receive helpful reminders based on their hair goals. For a lot of black women, the hair journey can be overwhelming and confusing. My Hair Journey aims to make it simple.
The My Hair Journey app is also the home of M'xche (that rhymes with quiche), a chat bot created by the Afrocenchix Team to help their growing community solve their hair care woes. Whether you need help with styling, breakage, hair loss or an itchy scalp, M’xche is your scientifically-accurate hair advisor, available 24/7.
“At Afrocenchix, we believe that haircare can and should be simple. Everyone should be able to look after their hair without compromising their health or wellbeing. My Hair Journey makes natural hair simple,” said Rachael Corson, Afrocenchix CEO, who sketched out the wireframe for the app earlier this year whilst on the Google for Startups Black Founders Immersion programme.