Our award-winning Afro hair products have been formulated to form part of a healthy hair routine. We want the best for your Afro Hair so we use natural ingredients including raw shea butter, certified organic by the Soil Association and certified Fairtrade by the Fairtrade labelling organisation. We're working on more Fairtrade and organic powered Afro Hair care products as you read this! Not sure where to start? Try one of our sets which come with handy Afro Hair care guides to help you create the best routine for you.