Studies have shown that a large number of products targeted at Black women contain harmful and toxic ingredients that have been linked to fibroids and cancer. With such alarming findings, it’s no surprise that black women are becoming more ingredient conscious and leaning towards using natural cosmetics. At the Afrocenchix HQ, we check the ingredients list on EVERYTHING we buy — cosmetics and food. We’re also very picky when we formulate. We never use parabens, sulphates, silicones or artificial fragrances. Our mission is to provide safe and effective afro hair products so ingredients matter a lot to us.