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Navigating Covid-19 – Surviving & Adapting as a Small Business

Afrocenchix was born out of recession. In 2008, when the last economic crisis occurred, Joycelyn and I met, then started mixing products in our university kitchen soon after. We registered as a business in 2010, simply to collect the prize for the Ethical & Sustainable Business Innovation Competition we’d won. We figured Afrocenchix would be a great way to help people and a good side hustle as we figured out our careers. But by the time we’d graduated in 2011, there were no jobs. But somehow, we found jobs and grew Afrocenchix to the point that we needed to quit our jobs to serve our customers.